Product Designer of the Emmy nominated series Superbook. A full re-design of their popular Native app.

Launching October 2025.

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From start to finish.

Superbook’s new Native app has too many features to count. An app with two dozen apps within it.

Collage of mobile app screenshots featuring animated characters, a word search game, and a text profile on a blue background.
Slide featuring text on "Native Product Design iOS & Android" by Jesse McDaniel, mentioning a redesign of Superbook’s Flex app with over 36 million downloads and 2 billion YouTube views, alongside an animated character with a white beard and orange robe.
Text describing the redesign of a popular book with features like profiles, videos, games, and more, emphasizing a comprehensive user experience.
Diagram showing team structure with roles such as Director of Digital Media, Director of Creative Media, Project Manager, My Role, Development Team, and User Testing, related to UX/UI Product Designer II.
Presentation slide discussing migrating from D6 to D9 and upgrading app features, with a focus on enhancing user onboarding, engagement, and aligning with an animation show brand, alongside an image of the old app interface.
Slide with text about problems in a flex app and an image of an old app UI. Issues include language download drop-off, functional limitations such as no avatar store, and a separation from the animation brand. The UI displays sections like 'The Bible,' 'Games,' and 'Videos.'"
Design layout with various app wireframes labeled for different features, such as stage-one, bible-reader, and image-creator, under the title 'Native'. Accompanied by text describing constraints faced by the development team, including major time and team constraints.
A split-screen infographic about user engagement in an app. The left side illustrates desired behaviors with colorful app interface images and text: "We want to see users come back day after day and have reasons to do so." Beneath, it reads, "The behaviors we are driving: We desire to bring users back to the app daily to learn, engage with content, and watch videos." The right side shows a blue screen with a loading icon and text: "The behaviors we’re discouraging: We want to stop the drop-off rate especially when it comes to waiting for a new language to download."
A Superbook informational graphic titled "What Does Success Look Like?" It includes sections like "want to know God," "onboarding" with game screenshots, "quests" with another set of screenshots, and "impact." The graphic details a strategy for engaging children with religious content through an interactive app.
Flowchart showing a process with steps: Requirements, Design, Evaluate, Iterate, Develop. Includes the phrase 'here's how it's done' and note 'Moving fast was key. Here's how we did it.' on a dark background.
Promotional graphic for 'Superbook' featuring a mobile app interface with a character on screen, surrounded by text about the app's impact and connection to the animation series.
Presentation slide discussing challenges in a project, with text and images. The text mentions the complexity and duration of the project taking nearly four years. There are screenshots showing app interfaces and illustrations labeled 'Jonah' and 'Jesus' indicating characters to be added later. Additional text highlights features in 'Phase 2' like daily missions and dark mode.