Product Designer of the Emmy nominated series Superbook. A full re-design of their popular website.

https://superbookkids.com

*For the best experience, please view the below case study on desktop OR kindly turn from your phone from portrait to landscape.

Collage of animated online game screens for a religious-themed adventure game featuring biblical characters and quests.
Presentation slide featuring the title 'Web Application' by Jesse McDaniel, Product Designer, with a note on the redesign of Superbook's website. Animated character on the right.
Text document about redesigning a web application, discussing elements like Bible, Resources, Topics, and more, completed in April 2022.
Organizational chart displaying a UX/UI Product Designer II role connected to Director of Digital Media, Director of Creative Media, Project Manager, Development Team, and User Testing on a dark background.
Presentation slide titled 'The Problem' discussing website migration from D6 to D9, upgrading features, and improving user experience through games and quests. Includes a screenshot labeled 'the old UI' showing a website interface with animation branding and site activities.
Slide discussing website problems; issues include fewer users than app, outdated UI, lack of consistent user flow, and no clear benefits for registration. Includes a screenshot of the old website interface.
Diagram showing web design constraints with various thumbnails labeled with categories like registration-web and games-web. Text below discusses major time and team constraints in web development.
Presentation slide comparing desired and undesired user behaviors in app and website design, emphasizing consistency across Superbook's platforms.
Superbook app success criteria overview, highlighting 'Want to Know God,' 'Onboarding,' 'Quests,' and 'Impact.' It includes images of Superbook app screens with animated characters and text detailing the goals for user engagement and spiritual education.
Flowchart illustrating a process with stages: Requirements, Design, Evaluate, Iterate, Develop on a dark background.
Concept design showcasing a new user interface for a Superbook themed website. The left side features text about the solution, emphasizing impact and brand consistency. The right side displays a game-like interface with character profiles, progress tracking, and Bible verses.
Presentation slide with text discussing project challenges, featuring images of a user interface and animated characters. The main text states "not everything went as planned" and describes delays in the project timeline. Additional notes mention dark mode integration and future marketing strategies.

*Based on 200 surveys I designed to give feedback between the old site and new.